The Beauty of Cultured Stones

Diamonds and coloured gemstones are beautiful. The mined diamond and gem industry is not.

In this age of transparency, and what we know about the mining industry, many consumers are questioning whether their jewellery purchases are supporting an industry that turns a blind eye to the exploitation of people and the environment. Many are not willing to give their money to an industry that is doing so much harm to our world. Fortunately this has put pressure on finding alternative ways to source diamonds and gemstones.

Cultured stones are the answer to these issues, created in a laboratory environment and absolutely identical in the chemical and optical make up of their mined counterparts.

  • They do not require the digging up the earth and the pollution that creates.
  • They do not put people and children in harms way.
  • They are priced at 30-50% less than mined stones.

No one, family, friend or jeweller will ever tell the difference between a cultured gem and a mined gem, because there is no difference, they are absolutely optically and chemically identical, just sourced from different methods. Only an advanced lab like the GIA can tell how a diamond is grown, in the earth or in a lab.


Moissanite is a fraction of the cost of natural and cultured diamonds. This means that you don’t have to compromise on the ring of your dreams.

  • History

    Moissanite crystals were first discovered in 1893 in a meteor crater in Diablo Arizona by French chemist, Henry Moissan. At first he mistakenly identified the crystals as diamonds, but later determined that the crystals were composed of Silicone Carbide. Whilst Moissanite occurs naturally on Earth, it is incredibly rare. It is mostly found around asymptotic giant branch stars in the solar system. As it is such a rare mineral, almost all moissanite today is grown in a laboratory. This makes it a perfect eco-friendly and socially responsible gemstone option.

  • Moissanite & Diamonds

    Moissanite is made up from Silicone Carbide while diamonds are made up of almost pure Carbon. In many ways a moissanite outperforms a diamond visually, with three times the fire dispersion (more sparkle) and higher refraction (more brilliance) than a diamond. It is also the second hardest stone in the world at 9.25 on the MOHS scale, second only to diamonds at 10. This truly means that you have an incredibly sparkly, brilliant stone that outperforms a diamond and is also hard enough to last many lifetimes.

  • Environmentally Friendly & Socially Responsible

    Moissanite is created in a laboratory, so you can be assured that it is does not have the environmental and human exploitative issues that face the mined diamond and gem industry. We believe that beautiful gemstones should not come at the expense of human life and environmental health. We are lucky to have the options and scientific advancement to create amazing gemstones in a laboratory that does not require mining and pollution and where we can be sure that workers and children are not exploited.